How to Wear Perfume: A Short Guide to Longevity

The most common question we receive on WhatsApp is not about notes or bottles. It is simpler: how do I make it last?

First — skin, then fabric. Fragrance is designed to bloom on warm skin. Apply to pulse points: the inner wrists, the base of the throat, behind the ears. Do not rub your wrists together; friction crushes the top notes before they have a chance to speak.

Second — moisture holds scent. Perfume evaporates fastest from dry skin. An unscented moisturiser applied before spraying can double the life of any composition. This matters especially in Pakistan's warmer months.

Third — spray, don't soak. Two to four sprays are enough for any of our nine fragrances. Pasha and Smoked Timber in particular are composed to project; more is not better, it is simply louder.

Finally — store your bottle away from sunlight and heat. A drawer outlives a windowsill by years.

Worn well, 50ml is not a small bottle. It is several months of being remembered.